Adam

As VP of Product Design, I was responsible for managing a team of 3 designers and 3 front-end engineers. I also oversaw design projects with a third-party agency. One of my key responsibilities was leading the migration from a static Django website to using Webflow for marketing pages and mini Vue apps for dynamic pages. I was in charge of conducting A/B testing efforts using Google Optimize and utilizing tools such as Google Tag Manager, Google Analytics, Amplitude, and Posthog for data collection and analysis.

In addition, I led the ideation, design, and front-end development for 2 native iOS apps. To foster creativity and innovation within the team, I implemented weekly design sprints utilizing techniques such as mapping, competitor audits, and brainstorming. I also introduced the concept of Lean UX and used Figma and FigJam for design collaboration.

I also assisted in migrating the company from multiple PM tools to ClickUp and helped the marketing team map email lifecycles and run performant Optinmonster campaigns. Overall, my experience managing a team and leading design projects has equipped me with a strong understanding of the design process, as well as the ability to effectively collaborate with cross-functional teams to drive the success of a project.

As a consultant, I was engaged by Droplr to assist with rebranding and redesigning all consumer-facing sites. I built a custom WordPress multi-site theme with a strong focus on SEO and page speed. As a result of my efforts, organic traffic increased by approximately 115% over a period of 3 months and the site achieved a score of 99/85 on Google PageSpeed Insights.

In addition, I led an initiative to standardize, improve, and codify the use of brand assets across the company. Furthermore, I assisted with an advanced configuration of Google Analytics to capture all stages of the purchase flow. This experience has provided me with a strong understanding of the importance of SEO, page speed, and brand consistency in driving website success.

As a design and development professional, I was responsible for leading all UX/UI and front-end development efforts for the company, including managing small teams. My role involved executing product visions from wireframing and high-fidelity mockups to prototyping and production-ready code, all in an Agile environment.

I helped spearhead a 6 month effort to migrate Peterson's from a 15+ year-old .NET stack to Bootstrap, Laravel, and VueJS. Additionally, I worked closely with our international development team to design a complex native mobile app within 3 months. My technical skills include experience with Auth0, AWS, Docker/Vagrant, Node/Yarn, Git/GitLab, and WordPress/WooCommerce. Furthermore, I hold a CSM (Certified Scrum Master) from Scrum Alliance.

As a designer and front-end developer, I was responsible for the design and development of all client websites with a strong focus on user-centered design principles, industry best practices, and current trends. I worked independently to meet tight deadlines, often delivering a new website every week. Additionally, I was also responsible for all branding and print design for the clients. My experience has provided me with the ability to work efficiently and effectively under pressure, as well as a deep understanding of design principles and the ability to apply them in my work.

As a web lead, I was responsible for overseeing all web efforts for ETHDenver, the world's largest Ethereum hackathon event with over 2,000 participants. This included the promotional website, application forms for teams, event schedules, and social media assets. I utilized WordPress as the primary platform and integrated it with Devfolio. My experience leading web efforts for such a large-scale event has provided me with a strong understanding of the importance of coordination, organization and attention to detail in delivering a seamless web experience for event participants.

As a designer and developer, I had the opportunity to work on the WordPress blog for Inspirato, a luxury hospitality company that offers its members access to several hundred million dollars worth of luxury vacation homes in beach, mountain, and metropolitan destinations around the world. Furthermore, I had the opportunity to design and develop 'Inspirato with American Express', a partnership offering benefits to American Express cardmembers. This experience has given me a strong understanding of the luxury hospitality industry and the ability to design and develop effective digital solutions to enhance the customer experience.

As a creative lead, I was responsible for overseeing all web and interactive design for over 10 clients, including websites, banner ads, iOS apps, and Adobe Flash applications. My notable clients included the official tourism sites for Colorado, San Francisco, Philadelphia, Austin, and Seattle. I was responsible for the design and management of banner ads through 24/7 Open AdStream. My extensive experience working with a diverse range of clients has provided me with a strong understanding of the design process and the ability to effectively deliver high-quality digital solutions.

As a developer, I was involved in the launch of Tin Leg, a travel insurance company founded in 2014 by the industry experts at Squaremouth. I assisted in the launch by creating brand guidelines and building a custom WordPress website. My experience working on the launch of Tin Leg helped me to understand the importance of brand consistency and the ability to develop a website that effectively communicates the company's message to the target audience.